This is a list I got from Entrepreneur magazine a while ago.
Top 11 things to get exposure for your business:
#11. Be reachable - Have a clear and concise business card. Have a press contact listed on your web site that can answer questions and be reached on the first call.
#10. Get on-line. As mentioned in a previous post this is a #1 need in today's market. Add articles even if just links, showing that your company is in the news as a leader.
#9. Perfect your elevator pitch. You should always be able to tell anyone in just a sentence or two what you and your company does, and have a business card with an offer ready as a follow up.
#8. Show your face. Have a press folio made up and photo's available to be used for any print article. Also good to use the same ones on line to let the contact know on site they have the correct company they are looking for or saw info on.
#7. Establish yourself as an expert. Speak at meetings (even if just the Rotary Club), become a media contact for your local newspaper. Write articles or answer questions posted by the general public on web sites.
#6. Do not send sloppy copy. Have a pre created standard press release about you and your company, even if it is just the same statements that you are using on line, that can be used by anyone in the media.
#5. Know your audience. Make sure where the press release is going is where you want your future customers coming from. Local newspaper, subdivision newsletter etc.
#4. Tell the whole story. Think as if you had to write a headline and two paragraphs about your company. What would it say. Be complete, brief and concise with your info.
#3. Plan ahead. Check with publications you read or would want to see your story in. Find out what their upcoming issues will be covering and see if you can write a story or give info that they may want to use and quote you on.
#2. Distribution channels: These are ones that the media go to when looking for information. PRWeb, Business Wire, PRNewswire, Market Wire. If you can get your business story on one or more of these it will work for you.
And #1. Respond Promptly. Most writers are on a time line and will move on to their next contact if you are not immediately available for comment or with a story.
Good luck.
Top 11 things to get exposure for your business:
#11. Be reachable - Have a clear and concise business card. Have a press contact listed on your web site that can answer questions and be reached on the first call.
#10. Get on-line. As mentioned in a previous post this is a #1 need in today's market. Add articles even if just links, showing that your company is in the news as a leader.
#9. Perfect your elevator pitch. You should always be able to tell anyone in just a sentence or two what you and your company does, and have a business card with an offer ready as a follow up.
#8. Show your face. Have a press folio made up and photo's available to be used for any print article. Also good to use the same ones on line to let the contact know on site they have the correct company they are looking for or saw info on.
#7. Establish yourself as an expert. Speak at meetings (even if just the Rotary Club), become a media contact for your local newspaper. Write articles or answer questions posted by the general public on web sites.
#6. Do not send sloppy copy. Have a pre created standard press release about you and your company, even if it is just the same statements that you are using on line, that can be used by anyone in the media.
#5. Know your audience. Make sure where the press release is going is where you want your future customers coming from. Local newspaper, subdivision newsletter etc.
#4. Tell the whole story. Think as if you had to write a headline and two paragraphs about your company. What would it say. Be complete, brief and concise with your info.
#3. Plan ahead. Check with publications you read or would want to see your story in. Find out what their upcoming issues will be covering and see if you can write a story or give info that they may want to use and quote you on.
#2. Distribution channels: These are ones that the media go to when looking for information. PRWeb, Business Wire, PRNewswire, Market Wire. If you can get your business story on one or more of these it will work for you.
And #1. Respond Promptly. Most writers are on a time line and will move on to their next contact if you are not immediately available for comment or with a story.
Good luck.